Deadpool has been one of the most geniusly marketed movies in the last decade or so. With TV Spots that spoof The Bachelor and the NFL along with an X-Files like photo appearing on Twitter just before the prolific sci-fi show came back to our TVs, Deadpool has turned itself into marketing gold.
Today, the foul mouth superhero movie has gone one step further and released a PSA about Testicular Cancer. Deadpool cares about your balls gentlemen:
Deadpool is released in theaters February 12th.