The news of 20th Century Fox’s departure from Hall H at San Diego Comic Con this year and insiders from Disney stating the House of Mouse may also save any presentations for their D23 Expo has many fans wondering if this is the beginning of the end for major studios participation in the biggest nerdy Con.
An insider for Fox told The Wrap the “studio feels it cannot protect exclusive footage in their annual San Diego showcase.” Last year at SDCC footage from Deadpool, X-Men: Apocalypse, and Suicide Squad were leaked online after the presenters asked the audience not to film the presentation. All three films were still in the process of completion and the movie’s producers wanted to give fans, who shelled out a lot of money and waited in line for hours, first look as a thank you for their commitment. The low quality Suicide Squad leaked trailer, which had the first real look at Jared Leto’s Joker, had so many views Fox went ahead and released the SDCC footage online to combat the trolls who posted it.
Going back and looking at the Suicide Squad SDCC footage released in July of 2015 and the first official trailer released in January of this year, Fox was probably right in not wanting to release the presentation to the public. I was glad they did at the time. Like all other comic book fans, I was curious about Leto’s Joker, Margot Robbie’s Harley Quinn and Will Smith’s Deadshot. The SDCC footage was good, but the first official trailer was a much better representation of how the characters are going to look and the possible tone of the film. Take a look for yourself:
First Official trailer:
Fox held its ground with X-Men: Apocalypse because the initial photos of Apocalypse were not well received and the movie’s producers wanted to clean his look up in post.
Even the recent trailers have Apocalypse looks better than he did in the first trailer.
So thanks to the trolls (and those of us who have validated their trollyness by watching what they post guiltily raising my hand), those who will attend SDCC this year will not get a first glimpse of Assassin’s Creed and Wolverine 3.
D23 Expo, which takes place the week before SDCC, will most likely have more footage from Pete’s Dragon, Rogue One, and Doctor Strange and hopefully first looks at Beauty and the Beast, Guardians of the Galaxy Vol 2, and Pirates of the Caribbean: Dead Men Tell no Tales. Disney takes combat trolling to the extreme from what I hear and have security roaming the aisle with night vision goggles to make sure people are not trying to film presentations.
It is not as if SDCC will not be lacking in major studio presentations. Warner Brothers will most likely have a first look at Wonder Woman and a Justice League Part 1 panel in support of the DCEU along with a Fantastic Beasts and Where to Find Them presentation. Sony will probably have presentations for Underworld: Blood Wars and Resident Evil: The Final Chapter. Paramount has Rings, the newest Friday the 13th reboot, the latest xXx installment, Ghost in the Shell, and more Transformers movies than we could ever want. I am willing to bet the major studios still planning on making presentations at SDCC will have more security than before and the heads are going to pay attention as to how much not promoting films at SDCC will affect the box office numbers for Assassin’s Creed and Wolverine 3.
What do you think of 20th Century Fox and possibly Disney having no presentations at SDCC this year? Will this decision affect any of Fox’s upcoming blockbusters? Do you think other studios will follow suit to keep early footage from leaking online? Let me know in the comments section below.